Are Zim artists not good enough?

Posted: August 24, 2011 in HOME

Chiwoniso Maraire

Ruth Butaumocho Entertainment Editor
Zimbabwe is this year out of the Channel O Music Video Awards despite good quality videos produced by Zimbabwean artistes.
Although there are not many Zimbabwean videos that have made it to the MTV Base and Channel O playlists, there are several musicians whose videos met the grade and have been receiving rave reviews and airplay on the station.

These include videos from Soul Bone, Chiwoniso Maraire, Andy Brown, Buffalo Soul Jah, Portia Njazi aka Tia, Cindy Munyavi, Prince Tendai, Busi Ncube and Diana Samkange.
It was only Buffalo Soul Jah who has made the nation proud to date after he scooped the Channel Best Newcomer Award in 2008 for the track “Bubble Your Bumz” followed by the by the Best Ragga Dancehall Video award in 2009 for his track, “Judgement”.
Despite having made the grade, it appears the awards are proving to be elusive for the local guys who now have to be content with having their videos only on the play list, while their peers walk on the red carpet to collect accolades, for similar projects.

The grand finale of the African music awards that would be held on October 27 at Sandton Convention Centre, will run with 14 categories that will range from the Most Gifted Video of the Year to the Most Gifted Newcomer category.
Closer to home, South Africa is topping the nominations of the southern region categories.

Some of the South African musicians that have been nominated include Lira, the duo Liquid Deep, newcomer AKA, and Professor, who is currently riding high with the songs “Jezebel” and “Lento”.
This time around, the only original African awards feature multiple artistes with two or more nods – making it an open field for nominees in the 14 categories as they make a bid for the votes of Channel O viewers throughout the continent.

This longstanding, public-voted awards event will see massive 10 videos in contention for the hugely prestigious Most Gifted Video of the Year award – ensuring it’s a tough choice for fans. One of the strongest bids will come from Ugandan artiste, Navio whose “Keep Moving” is up for Most Gifted Video of the Year as well as Most Gifted Male Video and Most Gifted Hip Hop Video.
Also making a play for attention is hotshot South African artiste Zakes Bantwini whose “Wasting My Time” clip has earned him a nod in the Most Gifted Video of the Year category as well as Most

Gifted Male Video. The Durban-based artiste is up against one of Africa’s undisputed heavyweights in both categories in the form of Nigeria’s D’Banj with his “Mr Endowed (Remix)” featuring Snoop Dogg.

South African newcomer AKA also has a strong showing in this year’s Channel O Music Video Awards: he’s up for Most Gifted Hip Hop Video, Most Gifted Video of the Year as well as Most Gifted Newcomer for his hit “Victory Lap”.
In the Most Gifted Newcomer category, AKA is vying for the title in a field that includes Nigeria’s Wizkid, Uganda’s Keko, Nigeria’s Ice Prince, Zambia’s Zone Fam and South Africa’s Kwesta in one of

the most exciting categories at this year’s event.
In a music scene dominated by male artists, Lira (South Africa) and STL (Kenya) have made an impact over the past year – and it shows in their double nominations in the Most Gifted Video of the Year and Most Gifted Female Video categories. Lira is up for the video “Phakade” and STL’s “Lookie Lookie” has her contention in both these categories, as well as Most Gifted Dance Video.

Most Gifted African West Video is another category pitting Africa’s big name stars against each other for the votes of fans. Up for this award are Naeto C (Nigeria), Flavour (Nigeria), D-Black featuring Dr Cryme (Ghana), 2 Face (Nigeria) and Asa (Nigeria). This year’s Channel O Music Video Awards nominees’ list gives excellent insight into the growth, diversity and world-class talent currently making a mark on the African music scene.

Whether it is well established artistes like Nigeria’s 2Face and Mozambique’s Lizha James or those flying the flag for Most Gifted Ragga Dancehall (Samini; Wyre/Cecile; Black Dillinger; Nazizi), there’s something for all music fans to get passionate about and vote.

One of the most controversial categories at the Channel O Music Video Awards has always been Most Gifted Kwaito with South African artistes sometimes having to take a back seat to artistes from other countries – including in 2009 when Namibia’s Gazza took the crown. This year the competition is tough with Brickz (SA); The Dogg (Namibia); Howza (SA); and Professor featuring Speedy (SA) all in the running.

Voting for the 2011 Channel O Music Video Awards opened last Friday and closes at midnight Thursday October 27. The awards were first held in 2003 under the name Reel Music Video Awards and have been held since then.

Source: The Herald Online


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